Claiming your business on Yelp requires authenticating ownership and creating an account. On Yelp, any customer can review any business, whether the owner has claimed it or not, leaving your business vulnerable to false information or criticism. Are you listening to your customers?Ī Search Engine Land Study found that 72% of consumers trust online reviews, and Yelp is the dominant player in this space. Make sure you update the listing with your phone number and business hours so customers can easily contact you or visit your location.Īlso consider registering your business with other geo-based sites, such as Foursquare, Yelp and Bing so you can be easily found on additional platforms. ![]() Register your business with the platform by claiming its listing, adding information and photos, and verifying ownership. Google Places is a powerful tool it increases your business’ visibility on Google Maps, Google+ and on mobile. If your business isn't showing as high up in search results as you'd like, do some research on search engine optimization (SEO) to determine what techniques might best work for you. Try adding your city to the search query and see if the results change. The higher your position in the results, the more likely it is for potential customers to click on your business. Use a few search engines to look up your business and note where you rank. Do you rank in search engine results?Īccording to Search Engine Land, 85% of consumers use the Internet to search for a business, so it’s essential to be easily found online. ![]() The key to this is a solid foundation on which to execute online marketing activities.īelow are five important questions you should ask yourself about your business’s online presence to ensure it is working as hard for your business as you are. Participants in the Goldman Sachs 10,000 Small Businesses program are taught how to harness their online presence to achieve larger strategic goals. If you are not utilizing web tools to ensure the correct information about your business is reaching your intended audience, you may be leaving money on the table and missing valuable opportunities to turn potential customers into real ones. An online presence has become vital to reaching and connecting with customers.
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